Spendmapp Case Study: Measuring the Consequences of Major Events

 

Here's a quick example of a briefing paper that uses Spendmapp to quantify exactly how a major tourism event has unintended consequences. Total foot traffic on the weekend of the event may be up, but some traders don't necessarily benefit. 

 

Spendmapp Daily Tracker showing daily spend in Caloundra for all cardhholders

Spendmapp Daily Tracker showing daily spend in Caloundra for all cardhholders

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Sophie Fitzgerald