What information will Spendmapp give you?
Visitor and Resident and Online Spending
Spending by LGA as well as Suburb and/or SA2
Spending by Residents Outside your LGA (Escape Spend)
15 Expenditure Categories
Bulky Goods – Department Stores – Dining & Entertainment – Discount Department Stores & Clothing & Textiles – Furniture & Other Household Goods - Light Industry –Personal Services – Professional Services – Specialised Food Retailing – Specialised & Luxury Goods – Trades & Contractors – Transport – Travel - Other
Expenditure by Time of Day
Work Hours (Monday to Friday 8.00 am – 6.00pm)
Non-work Hours (Monday to Friday 6.00pm - 8.00am, Weekends and Public Holidays)
Estimated Daily Visitor Numbers
Daily, Monthly and Yearly Spending
Turn information into insights:
Monitor spending by geography, category and time
You can see how you are tracking at suburb and/or SA2 level. Spendmapp uses an interactive mapping tool to visualise expenditure flows. Comparison metrics include escape expenditure, total expenditure, expenditure by industry and suburb/SA2, expenditure by resident and local populations and expenditure by time of day. Find out where visitors are coming from within Australia and where your residents are travelling to spend.
Confidently measure the economic impact of local events
Get immediate feedback on the success of your event. Compare events year-on-year. Measure, in exact dollar figures, the return on investment in music or sporting festivals, or the impact of natural disasters. Monitor the size of your night-time economy. Dig deeper and analyse the changes in spending by industry and location before, during and after your event.
Learn how to reduce escape expenditure
For the first time, local governments can measure the real volume and direction of their escape expenditure, and target planning to stop the loss. Spendmapp data helped the Shire of Broome design a local commercial strategy that reduced escape expenditure from local shopping areas. We also helped the City of Greater Geraldton identify local investment opportunities to divert their escape expenditure. In the Shire of Nillumbik we used escape spend data to identify local business investment opportunities.
Track jobs and floorspace demand created by policy and investment decisions
Spendmapp data is accurate. Unlike the simulated data in most economic growth models, it is based on actual expense transactions by location, time and industry. Use accurate year-on-year growth data to track the change in floorspace demand and quantify the potential growth of employment as spending activity changes.